# About Slash Digital Lab: a digital & AI lab in Bogotá

Source: https://slash-digital.io/en/about/

Slash Digital Lab SAS We were born with a conviction: innovation only matters when it reaches production. That's why strategy, design and engineering live under one roof, and why Chanel, Cartier and JCDecaux trust us their most ambitious projects.

- Founded 2022 · Bogotá
- Tax ID 901670192-8
- Languages ES · EN · FR

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What we deliver

## What we do

Four disciplines under one production standard.

01

### Digital products

Strategy, design and engineering for apps and platforms in production.

02

### Applied AI

Agents, RAG, vision and voice integrated into real processes, via Slash AI Lab.

03

### DOOH & phygital

The digital layer of street screens and events.

04

### Cybersecurity

Offensive web & API assessment with a guaranteed outcome.

How we work

## How we got here

-

### 2022: The lab is born

Slash Digital Lab starts in Bogotá with founders spanning Colombia and France; Spanish, English and French are working languages from day one.

-

### 2023–2024: Scale and product

DOOH and physical-digital projects across 10+ countries and the birth of Peoplesnap, presented at CES Las Vegas 2024.

-

### 2025: Luxury and security programs

The Autonomy & Agility program with Chanel EMEA, the Cartier Trinity activation in three countries and the guaranteed-outcome pentest launch.

-

### 2026: Ecosystem

Gold Sponsor of Colombia Tech Week 2026 and builder of the official week app; the Slash AI Lab method goes public.

Scope and deliverables

## Company facts

- **Trade name:** Slash Digital Lab

- **Legal name:** Slash Digital Lab SAS

- **Tax ID (NIT):** 901670192-8

- **Legal country:** Colombia

- **Founded:** 2022

- **Team size:** 10–49 people

- **CEO:** Jean Martial

- **Head office:** Carrera 8A 97-07, Bogotá, Colombia

- **Opening hours:** Monday to Friday, 9:00 am to 6:00 pm (Bogotá time)

- **Hosting:** Mainly Supabase, OVHcloud and Microsoft Azure

- **Support:** 2 months included after each delivery

- **Personal data:** Law 1581 of 2012 (Colombia) and GDPR (Europe)

- **Presence:** Bogotá (HQ) · Paris and Lyon (team) · Madrid (commercial via WITH)

- **Languages:** Spanish · English · French

- **Contact:** contact@slash-digital.io · +57 312 697 5726

Proof in production

## Verifiable trust

10+, countries deployed

3,000+, urban screens

20+, published case studies

3, continents

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Chanel · EMEA

### Local payment methods: a method to launch them in days

With Chanel EMEA we opened the path to integrate local payment methods (such as Klarna) on Chanel.com without depending on the worldwide roadmap: an autonomy diagnosis, Hybris and Adyen analysis, and a secure proxy architecture on a shared Adyen merchant account.

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Cartier · Trinity 100

### A Trinity century as a physical-digital experience

Physical-digital activation for Cartier's Trinity ring 100th anniversary: a branded photo booth with a touch interface, capture and image-processing software, three symbolic captures, on-site print and a CRM connection. The Trinity photobooth was such a success that we reproduced the experience in Bogotá, Panama and São Paulo.

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Founders

## The founders, by name

Slash Digital Lab shares founders with SLASH Experience (brand activations and Peoplesnap) and WITH (Madrid), which is why some co-founders also lead those companies.

### Jean Martial

Co-founder & CEO

### Rémy Sanchez

Co-founder & CTO · CTO, WITH Madrid

### Esteban Zuleta

Co-founder · Business development & finance

### Geoffroy de Ribou

Co-founder · CEO, WITH Madrid

### Stéphane Honoré

Co-founder · Production Director, WITH Madrid

### Edouard de Ribou

Co-founder · Managing Director, SLASH Experience

### Romain Tailland

Co-founder · Associate President, SLASH Experience

Frequently asked questions

## The questions we hear often

**What is Slash Digital Lab?**
Slash Digital Lab is a digital and AI lab founded in 2022, with teams in Colombia, France and Spain. It builds custom digital products, applied AI, data and automation, DOOH experiences and cybersecurity for international companies.

**Where is Slash Digital Lab based?**
HQ and operations at Carrera 8A 97-07, Bogotá, Colombia, with teams and commercial presence in Paris, Lyon and Madrid.

**Who is the CEO?**
Jean Martial is co-founder and CEO. Rémy Sanchez is CTO.

**Which companies has it worked with?**
Chanel, Cartier, JCDecaux, L'Oréal, Planet Fitness Mexico, Tilal Al Ghaf (Majid Al Futtaim) and Colombia Tech Week, among others. See /clients/.

**Does it operate outside Colombia?**
Yes: projects deployed across 10+ countries, teams on three continents and trilingual ES/EN/FR work.