Digital product & software

Digital products: design and engineering under one roof

We build complete digital products: strategy, design, engineering and operation. One senior team, weekly demos and a roadmap leadership understands.

Team Senior · trilingualShipping Weekly, in productionModel One team, zero middlemen
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In short

Slash Digital Lab, headquartered in Bogotá, designs and builds digital products from idea to production with one senior team accountable for everything: discovery, design, build, launch and evolution. A product doesn't end at design: it ends when it's used and paid for.

Evidence: peoplesnap.io (own product), the official app of Colombia Tech Week 2026 and Paperslate (hardware + software). Depending on the product: web applications, mobile apps or custom software to leave a SaaS behind.

What we deliver

What the product team covers

One senior product, design and engineering team. No handoffs between agencies.

01

Product & UX

Discovery, flows, prototypes and testing with real users.

02

Brand design

Design systems that carry the product and its campaigns.

03

Engineering

Web, mobile and backend in sprints with weekly demos.

04

Operation

Analytics, launch support and evolution by business priority.

How we work

How a product is born and grows

  1. Discovery

    Users, business and constraints in two weeks; written scope.

  2. Prototype

    A navigable flow and architecture decisions before the build investment.

  3. Build

    Two-week sprints with demos; metrics from the first release.

  4. Evolution

    A living backlog, experiments and launch support.

Scope and deliverables

What the project delivers

ScopeThe full product or prioritized modules.
DesignUX + UI + a documented design system.
EngineeringWeb, mobile, backend and analytics.
AnalyticsEvents and KPIs from day one.
SupportLaunch, stabilization and evolution.
OwnershipCode, design and data: 100% yours.
Proof in production

Own products, in market

PeoplesnapRead more Peoplesnap

From smartphone to DOOH mosaic, without a single booth

Peoplesnap is Slash Experience's photobooth product: a white-label web app that turns each guest's phone into the activation. QR, selfie, AI editing (100+ parameters), social share, print and mosaics on event screens. Already live for Mouton Cadet, La French Tech Bordeaux, CEA Marcoule, Denver Pub Crawl, With Agency, We Love Beer and CES Las Vegas 2024.

Learn more Colombia Tech WeekRead more Colombia Tech Week

Gold Sponsor and the official week app

We bet on the talent redefining tech in Latin America: we were a 2026 Gold Sponsor and built the official app (agenda, directory, 1:1 meetings and chat).

Learn more
Frequently asked questions

The questions we hear often

Can we start with one phase?

Yes: discovery and prototype are sold separately to validate before investing more.

Do you work with our teams?

Yes: embedded with your product team, or as the complete team.

Do we get the code?

Always; full ownership, no licensing tiers.

Do you handle hardware?

Yes: see Paperslate, a hardware + software product in market.

How fast is an MVP?

The prototype validates first; the MVP ships in weeks depending on scope.

Related capabilities

Where to next

Web

Web applications

Production web platforms: fast, secure and built to scale.

Learn more Mobile

Mobile apps

Production iOS/Android apps: native or cross-platform, AI included.

Learn more Software

Custom software

We replace SaaS licenses with owned products your team controls.

Learn more DOOH

DOOH & urban screens

The digital layer of street screens: live data, DOOH and interaction.

Learn more
Talk to Slash

Let's put it in production

Tell us your challenge. We reply within 24 business hours with an honest first read: if we can help, we'll say how; if not, we'll say who can.

Start a project Direct WhatsApp to Esteban

I reply personally. No endless forms, no canned replies.

Message Esteban