Screen platforms
Custom software for DOOH networks: data service, player and back office, with per-location SLAs.
DOOH & experiences
DOOH screens that inform, not decorate
The software behind street screens: platforms, real-time data, CMS, monitoring and interactive applications for screen operators, brands and cities.
3,000+ urban screens in production10+ countries deployedCase JCDecaux × Transmilenio
In short
Slash Digital Lab develops the software behind DOOH (digital out-of-home) networks: platforms, API integrations and real-time data, CMS, playout systems, monitoring and interactive applications. Advertising campaign management, media strategy and media buying are not part of our work: we build the technology that turns each screen into useful information (bus arrivals, weather, air quality, wayfinding) and interactive experiences.
Evidence: the information platform for JCDecaux and Transmilenio in Bogotá, the 3D wayfinding at Cardales de Cayalá (Guatemala) and the software of experiences like Cartier Trinity across three countries. To verify that content reached every screen: computer vision.
What we deliver
The DOOH software we develop
Data, playout and interaction on one platform, with the technical management an urban network demands.
APIs and real-time data
Integration of urban APIs (transit, weather, air) served to hundreds of screens at low latency.
CMS, playout and monitoring
Content management, playout scheduling and technical monitoring of every totem.
Interactive applications
Touch interfaces, 3D wayfinding, QR handoff to mobile and phygital experiences.
How we work
How a DOOH network gets built
Inventory
Screens, locations, connectivity and owners.
Platform
Data service, player and CMS with per-location SLAs.
Content
Dynamic, brand-safe templates powered by live data.
Operation
Monitoring, reporting and network evolution.
Scope and deliverables
What the project delivers
| Network | Documented inventory and connectivity. |
|---|---|
| Platform | Data services, player and CMS. |
| Content | Dynamic templates powered by live data. |
| Interaction | QR, touch and camera with consent. |
| Measurement | Monitoring and per-location reporting. |
| Languages | ES · EN · FR. |
Proof in production
DOOH in production
Read more
JCDecaux × Transmilenio
Live data across 3,000+ urban screens
Urban information platform for JCDecaux and Transmilenio: GPS bus arrivals, weather and air quality across 3,000+ digital totems in Bogotá, with QR continuity to mobile.
Learn more →
Read more
JCDecaux Guatemala · Cardales de Cayalá
Smart wayfinding for premium retail
Interactive wayfinding for Cardales de Cayalá: 3D mall map, on-screen step-by-step routes, itinerary handoff to mobile and an updatable venue directory.
Learn more →
Read more
Cartier · Trinity 100
A Trinity century as a physical-digital experience
Physical-digital activation for Cartier's Trinity ring 100th anniversary: a branded photo booth with a touch interface, capture and image-processing software, three symbolic captures, on-site print and a CRM connection. The Trinity photobooth was such a success that we reproduced the experience in Bogotá, Panama and São Paulo.
Learn more →
Read more
CO-NECT · Heavent Paris 2026
AI portraits that light up a 70th-anniversary LED wall
For CO-NECT's 70th at Heavent Paris 2026: visitors pick a trade, Gemini turns their selfie into a professional portrait, and it lights a gear on the LED wall before joining the 70 mosaic.
Learn more →
Frequently asked questions
The questions we hear often
Are you a screen vendor?
No: we build the digital layer that makes screens useful for brands and cities.
Does it work for events?
Yes: live mosaics, participation and moderation (see Peoplesnap).
Do you manage advertising campaigns?
No: media strategy, campaign creation and media buying stay with the network operator or its agency. We integrate the CMS and playout systems with their scheduling and media provider.
How many screens can the platform take?
The reference network exceeds 3,000 and is built to grow.
How do you measure performance?
Per-screen availability, interaction and technical reports per location, delivered regularly.
What do you need to start a DOOH network?
Your network inventory: screens, locations, connectivity and owners, which we document at the start. We're not a screen vendor; on that network we set up the data service, player and CMS, with per-location SLAs, then the content templates powered by live data.
What technology runs behind the screens?
A platform with a data service, player and CMS: urban transit, weather and air-quality APIs served at low latency, dynamic templates, 3D maps with QR handoff to mobile and per-totem monitoring. The reference network in Bogotá exceeds 3,000 screens.
Do you use cameras in front of the screens?
Only with consent: QR, touch and camera interaction are designed that way. When computer vision is involved, we count without recognizing anyone and apply Law 1581 and the SIC's video-surveillance guide in Colombia, with a visible notice, a defined purpose and short retention.
Related capabilities
Where to next
Phygital
Interactive experiences
Physical + digital: boothless photobooth, brand mosaics and WebGL moments.
Learn more→ VisionComputer vision
Computer vision for retail, DOOH, CCTV analytics and physical-digital experiences.
Learn more→ DataData solutions
From raw data to decisions in seconds: governance, integration, visualisation.
Learn more→ ProductDigital products
From idea to production: product, design and engineering in one team.
Learn more→
Talk to Slash
Let's put it in production
Tell us your challenge. We reply within 24 business hours with an honest first read: if we can help, we'll say how; if not, we'll say who can.
I reply personally. No endless forms, no canned replies.