Phygital

Interactive experiences: physical + digital, with memory

We fuse physical and digital spaces: boothless web photobooth, brand mosaics on giant screens, navigable WebGL and activations that leave useful data.

0 hardware to transportGenAI Edits in secondsCases Cartier · L'Oréal · Peoplesnap

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In short

Slash Digital Lab develops the technology behind brand activations and interactive experiences with AI: photobooth software, image processing, interactive interfaces, WebGL mosaics and CRM connections. A great interactive experience does two things: moves people in the moment and leaves useful traces (a shared photo, first-party data, the event's big screen). We design and run both sides.

Evidence: Cartier Trinity in Bogotá, Panama and São Paulo; the 3D mosaic of Guardians for L'Oréal; and Peoplesnap, our own product presented at CES Las Vegas 2024. How we run generative AI live: generative AI in brand activations.

What we deliver

What experiences we build

From QR to mosaic: participation with moderation, measurement and first-party data.

Boothless photobooth

QR → selfie → AI edit → share or print. No logistics, no booth.

Mosaics & murals

Hundreds of photos forming the brand on screen or in 3D web.

Retail activations

Virtual try-on, souvenirs and brand play in store.

Events & stadiums

Live participation with moderation, screens and measurement.

How we work

How an activation comes together

Concept
Moment, brand and call to action in one measurable sentence.
Product
A white-label web app live in hours, not weeks.
Event
On-site operation, moderation and the on-screen mosaic.
Data
First-party export to the CRM and a reach report.

Scope and deliverables

What the activation includes

Format	White-label web app.
AI editing	Backgrounds, relighting, avatars, face swap, GIF.
Outputs	Social, print, DOOH mosaic.
Data	Forms, challenges, sweepstakes and CSV export.
Moderation	Live, before any screen or feed.
Languages	ES · EN · FR.

Proof in production

Activations in production

A Trinity century as a physical-digital experience

Physical-digital activation for Cartier's Trinity ring 100th anniversary: a branded photo booth with a touch interface, capture and image-processing software, three symbolic captures, on-site print and a CRM connection. The Trinity photobooth was such a success that we reproduced the experience in Bogotá, Panama and São Paulo.

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Frequently asked questions

The questions we hear often

Do we need our own screens?

No: the web app runs on guests' phones and the venue's screens.

How fast is it ready?

Setup takes hours: design, copy, QR and operation.

Do you handle moderation?

Yes: live review before content reaches a screen or a feed.

Is it GDPR compliant?

Yes, end to end, with explicit consent and controlled export.

Can we print on site?

Yes: on-site print where the venue allows it (see Cartier Trinity).

Related capabilities

Where to next

DOOH

Talk to Slash

Let's put it in production

Tell us your challenge. We reply within 24 business hours with an honest first read: if we can help, we'll say how; if not, we'll say who can.

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I reply personally. No endless forms, no canned replies.

Interactive experiences: physical + digital, with memory

What experiences we build

Boothless photobooth

Mosaics & murals

Retail activations

Events & stadiums

How an activation comes together

Concept

Product

Event

Data

What the activation includes

Activations in production

A Trinity century as a physical-digital experience

An AI kiosk that puts visitors in Jeddah Park

From GenAI selfie to a 3D brand mosaic

From a website to a PDF/X-4 trade-show panel

The questions we hear often

Where to next

DOOH & urban screens

Computer vision

Artificial intelligence

Digital products

Let's put it in production