From GenAI selfie to a 3D brand mosaic
A GenAI face-swap for Celebrate Consumer Care plus a gigapixel Three.js mosaic where hundreds of avatars form the logo, navigable in 3D.
For L'Oréal's Guardians program, we built two connected pieces. Celebrate Consumer Care, a Peoplesnap experience in English and French, renders each participant as one of four Guardians through a GenAI face-swap. The Guardians Mosaic then gathers hundreds of those avatars into a gigapixel mosaic of the L'Oréal logo, navigable in 3D: individual selfies become one collective brand wall.
- Client
- L'Oréal · Guardians
- Sector
- Beauty · Consumer Care
- Deliverables
- Peoplesnap face-swap experience
- GenAI avatar pipeline
- Three.js / WebGL mosaic
- Protected 3D demo access
Two scales: the phone and the lobby
L'Oréal's Guardians program called for two pieces at two scales. On the phone, a memorable Consumer Care activation in English and French, ready for internal events. In the room, a piece sized for event lobbies and private demos that would turn the Guardian community into a brand object. Both share the same cast: four Guardian archetypes in sci-fi suits.
From one selfie to hundreds of avatars
Celebrate Consumer Care runs on Peoplesnap, our photobooth product. The landing sets out three steps: select a Guardian, smile, share. The participant picks one of the four Guardians and takes a selfie, and our GenAI pipeline swaps their face onto the chosen character. The result is a brand avatar they can download and share, in English or French.
The Guardians Mosaic brings those avatars into a Three.js / WebGL app. Hundreds of them form a gigapixel mosaic of the L'Oréal logo, navigable in 3D from the whole logo down to a single face. Under the hood, a texture atlas packs the avatars together and shaders draw them on the GPU. Access is protected, for private demos and event lobbies.
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01 Live
Celebrate Consumer Care
PeopleSnap experience: 4-Guardian picker, selfie capture and GenAI face-swap pipeline: downloadable, shareable brand avatar (EN/FR), ready for internal events.
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02 Live
Guardians Mosaic
Three.js piece: hundreds of face-swap avatars form a gigapixel L'Oréal logo mosaic, navigable in 3D, for private demos and event lobbies.
The project in pictures
5 images · Open any image to see it full size.
Every selfie, a tile in the wall
Both pieces are live. L'Oréal now has a bilingual face-swap experience ready for internal events, and a 3D mosaic ready to project in a lobby or open in a private demo. Participation is measurable, the user-generated content is of high quality, and the Guardian community has become a brand object.
- Consumer Care face-swap live in English and French
- Guardians Mosaic live for private demos and event lobbies
- Measurable participation and high-quality user-generated content
- A projection-ready piece built from participants' own avatars
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From smartphone to DOOH mosaic, without a single booth
Peoplesnap is Slash Experience's photobooth product: a white-label web app that turns each guest's phone into the activation. QR, selfie, AI editing (100+ parameters), social share, print and mosaics on event screens. Already live for Mouton Cadet, La French Tech Bordeaux, CEA Marcoule, Denver Pub Crawl, With Agency, We Love Beer and CES Las Vegas 2024.
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