L'Oréal · Guardians

From GenAI selfie to a 3D brand mosaic

A GenAI face-swap for Celebrate Consumer Care plus a gigapixel Three.js mosaic where hundreds of avatars form the logo, navigable in 3D.

Face-swap Consumer Care3D mosaic navigableWebGL atlas + shaders
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In short

Guardians program for L'Oréal: GenAI face-swap in Celebrate Consumer Care (pick a Guardian, selfie → brand avatar) and, as the centerpiece, a gigapixel Three.js mosaic where hundreds of avatars form the logo, navigable in 3D for demos and lobbies.

0 · LiveConsumer Care face-swap
0 · LiveGuardians 3D mosaic
L'Oréal · Guardians — 1 L'Oréal · Guardians — 2 L'Oréal · Guardians — 3 L'Oréal · Guardians — 4 L'Oréal · Guardians — 5 L'Oréal · Guardians — 6
The context

The challenge

A memorable mobile Consumer Care activation, plus an event / lobby-scale piece that turns the Guardian community into a brand object.

Design & build

What we built

PeopleSnap for the face-swap (landing, 4 Guardians, camera, GenAI pipeline) and an interactive WebGL app (atlas, shaders, gigapixel mosaic, protected access) for private demos.

  1. Celebrate Consumer Care

    PeopleSnap experience: 4-Guardian picker, selfie capture and GenAI face-swap pipeline: downloadable, shareable brand avatar (EN/FR), ready for internal events.

  2. Guardians Mosaic

    Three.js piece: hundreds of face-swap avatars form a gigapixel L'Oréal logo mosaic, navigable in 3D, for private demos and event lobbies.

Outcomes

The impact

From selfie to a collective brand wall: measurable participation, high-quality UGC and a projection-ready event piece.

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Let's put it in production

Tell us your challenge. We reply within 24 hours with an honest first read: if we can help, we'll say how; if not, we'll say who can.

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