A Trinity century as a physical-digital experience
A branded photo booth in premium malls: three photos (three Trinity bands), on-site print and social sharing, all feeding Cartier's CRM.
Physical-digital activation for Cartier's Trinity ring 100th anniversary: branded photo booth, three symbolic captures, on-site print and first-party data into the CRM. The Trinity photobooth was such a success that we reproduced the experience in Bogotá, Panama and São Paulo.
The challenge
Honor the Trinity legacy with an emotional experience that blends physical and digital in Latin America, and feed Cartier's CRM.
What we built
Branded photo booth in premium malls: three photos (three bands), Trinity aesthetic, on-site print and social share, all into the CRM.
The impact
Such a success that we rolled the Trinity photobooth out again in Bogotá, Panama and São Paulo: high engagement, organic UGC and useful CRM data across three key markets.
Let's put it in production
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