Alain Afflelou · Magic Sunny

Magic Sunny selfies: virtual glasses try-on

Alain Afflelou Magic Sunny activation: try on sunglasses on mobile with four selfies, clear camera-permission guidance and share or save in French and English.

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A smiling model in round tinted sunglasses, on the orange that runs through the Magic Sunny app.
A smiling model in round tinted sunglasses, on the orange that runs through the Magic Sunny app.
In short

For Alain Afflelou's Magic Sunny activation, we built a bilingual web app for trying on sunglasses in four selfies. The flow moves through the terms, a guided camera permission and the four shots, then ends with a choice: share them or keep them. The result is a retail activation ready for the store floor, with one clear funnel from capture to share.

Client
Alain Afflelou · Magic Sunny
Sector
Eyewear retail
Deliverables
  • Bilingual store web app
  • Terms (CGU) onboarding
  • Guided camera permission
  • Four-selfie try-on flow
  • Share and download screen
4selfies per guest
Cameraguided permissions
FR · ENbilingual activation
The context

Selfies with frames, without friction

Alain Afflelou wanted a memorable activation for Magic Sunny, for use in store and at events. The idea was simple: take selfies wearing different frames. The hard parts sat around it. Camera permissions had to be clear, since a web app cannot capture anything until the guest allows the camera, and sharing to social media had to take no effort.

Design and build

Four steps, from terms to share

We built a web app for the store and for events, in French and English. It runs in four steps. The guest accepts the terms (CGU), reads a short screen on camera access, takes four selfies wearing different sunglasses, then shares them or saves them to the phone. Each step does one job, which keeps the funnel easy to follow from capture to share.

  1. 01

    Terms first

    The intro screen shows the Magic Afflelou logo and a terms (CGU) checkbox. Guests accept the terms of use before the camera ever opens.

  2. 02

    A guided camera permission

    A dedicated screen explains the browser's camera prompt before it appears, so guests know what to tap when it does.

  3. 03

    1, 2, 3… 4 selfies

    Guests take four selfies with different sunglasses. The app lays them out in a 2×2 grid, so the pairs can be compared side by side.

  4. 04

    Share or keep

    The last screen offers two exits: share the selfies on social media, or download them for guests who would rather keep them to themselves.

Gallery

The project in pictures

4 images · Open any image to see it full size.

The intro screen: Magic Afflelou logo and the terms (CGU) checkbox, accepted before the camera opens.
The intro screen: Magic Afflelou logo and the terms (CGU) checkbox, accepted before the camera opens.
The camera access screen explains the browser's permission prompt before it appears.
The camera access screen explains the browser's permission prompt before it appears.
1, 2, 3… 4 selfies: a 2×2 grid to compare different sunglasses side by side.
1, 2, 3… 4 selfies: a 2×2 grid to compare different sunglasses side by side.
The last step: share the four selfies on social media, or download them and keep them.
The last step: share the four selfies on social media, or download them and keep them.
Outcomes

Ready for the store floor

Afflelou now has an activation ready for both the store floor and events, opened in the phone's browser in French or English. The funnel is clear, from capture to share, and each guest ends up with four selfies in different sunglasses, posted to social media or kept on the phone.

  • Ready for the store floor and for events
  • Terms, camera and selfies in one guided flow
  • Share to social media or download from one screen
  • Available in French and English
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